Marilisa Allegrini was introduced to the wine business at a very early age by her father, Giovanni, an accomplished winemaker in the Valpolicella region. After receiving a degree in Physical Therapy, Marilisa accepted position at a well-regarded practice, but her lifelong passion for wine ultimately drew her back to the family business, where her brothers Walter and Franco were already working. In 1980, Marilisa was put in charge of sales and marketing, and she immediately analyzed the problems and opportunities in the marketplace, and articulated clear objectives. In the early 80’s, one of her main challenges was convincing consumers that Valpolicella and Amarone were great wines--no easy task at the time. She traveled throughout Italy and the world, sharing the story of Valpolicella’s winemaking heritage and her family’s wines. Her travels heightened her passion for wine, and helped cement the reputation of Amarone as one of the world’s finest wines and Allegrini as one of its top producers.Go to Allegrini's Page >>>